PreJuvenation and Facial FillersFacial Fillers

An emerging trend called “PreJuvenation” indicates that young people between the ages of 20 and 30 are using Facial Fillers and Botox® Cosmetic as a preventative measure. Facial muscles that cause wrinkles can be trained to move less early on, thus stopping wrinkles before they start! Early maintenance can eliminate larger, more invasive procedures, and delay the need for cosmetic surgery later. It is important to know that Social Media makes younger patients increasingly aware of their lines and wrinkles, and thanks to celebrities and the internet, they know that there are ways to correct it and maintain their youthful skin.

As you age, fat and collagen beneath the skin begins to diminish, resulting in loss of volume, sagging skin and sunken areas on the face. Facial Fillers can help to fill in lines such as nasolabial folds around the mouth area, plump up cheek volume, improve an under eye hollow look, and restore a smoother, more youthful-looking appearance. They can also add fullness to the lip area and even fill in deep wrinkles around the lips. Injectable Fillers can be used alone or in conjunction with other wrinkle inhibitors like Botox® Cosmetic or with surgical procedures such as a Face Lift, Neck Lift, Blepharoplasty and Rhinoplasty. Minimally invasive Injectable Fillers offer patients many of the benefits of surgical cosmetic procedures, but with no downtime. Injectable Fillers are especially good options for patients who are considering facial plastic surgery but want to see the improvements without committing to more extensive procedures.

Dr. Brian Maloney and The Maloney Center for Facial Plastic Surgery have been selected by Allergan®, a leading manufacturer of Injectable Fillers, as a national training center of excellence. Allergan® products, include Juvéderm®, Botox® Cosmetic, Voluma® XC, Volbella®, and Latisse®.

Dr. Maloney is the only physician in Georgia (He is a national trainer for Allergan) who teaches other injectors the technique for injecting hyaluronic fillers, such as Juvederm Vollure and Volbella, under the eyes. This area is referred to as the tear trough.

View before and after photographs.

Facial Fillers have different characteristics and can last for variable lengths of time. Age, genetic background, skin quality and lifestyle all play a role in the Facial Filler’s staying power. A big factor in filler staying power is also the location on the face to be injected. For example, the same facial filler might last 5-10 times longer around the eyes as opposed to around the lips. It is not uncommon for patients receiving fillers such as Restylane® around the eyes, upper eyelids and under eyes to have results lasting for years!


The Maloney Center for Facial Plastic Surgery understands that your face is the first thing people notice about you. Dr. Maloney and his staff use their experience, compassion, and artistry to provide personalized care and state-of-the-art facial plastic surgery treatments and procedures to the residents of Atlanta, Sandy Springs, the surrounding communities in Georgia, and patients from around the world for optimal health, aesthetics, and patient satisfaction.