Long, dark, full eyelashes are often associated with youth and beauty, but many people experience thinning, shortening, or loss of lash density over time. Whether due to aging, genetics, medical conditions, or years of cosmetic use, sparse eyelashes can make the eyes appear less vibrant and expressive.
At Maloney Center for facial plastic surgery, Dr. Brian Maloney offers Latisse®, the first and only FDA-approved prescription treatment designed to grow longer, thicker, and darker natural eyelashes. As a double board-certified facial plastic surgeon and nationally recognized aesthetic expert, Dr. Maloney provides personalized guidance to help patients achieve natural-looking enhancement without extensions, false lashes, or daily cosmetic camouflage.

What is Latisse®?
You can have longer, fuller, thicker and darker upper eyelid lashes as early as 6-8 weeks by applying Latisse® to your upper eyelid lash line. Latisse® is available by prescription only and is offered at the Maloney Center for Facial Plastic Srugery in Atlanta, GA.
The active ingredient in Latisse® is bimatoprost, a prostaglandin analog that extends the natural growth cycle of the eyelash. By prolonging this growth phase, lashes grow longer, become thicker, and appear darker over time. The result is natural eyelash enhancement rather than the temporary appearance created by mascara, lash extensions, or false eyelashes.
How to Use Latisse®
A once-daily application is all that is required. Treatment is typically applied at night after cleansing the face, removing eye makeup, and taking out contact lenses.
The solution is carefully applied only to the upper eyelid lash line. Because the active ingredient can stimulate hair growth wherever it is repeatedly applied, any excess solution should be gently blotted away. Dr. Maloney and his team provide detailed instructions to help ensure safe and effective use.
Candidates for Latisse®
Latisse® may be a good option for individuals who:
- Have naturally sparse or thinning eyelashes
- Desire longer, fuller, darker lashes without extensions
- Want a non-surgical cosmetic enhancement
- Prefer a natural-looking result
- Wish to reduce reliance on mascara or other cosmetic products
Results of Latisse®
Most patients begin noticing improvement within 6 to 8 weeks of consistent use. By weeks 8 to 10, many experience a noticeable increase in lash length and fullness, with maximum results typically developing around 16 weeks.
Continued use is required to maintain results. If treatment is discontinued, eyelashes gradually return to their original appearance over time. Individual results may vary.
Why Choose Dr. Brian Maloney for Latisse® Treatment?
Choosing the right provider for aesthetic treatments is just as important as choosing the treatment itself. Dr. Brian Maloney is a double board-certified facial plastic surgeon with decades of experience helping patients achieve natural-looking cosmetic enhancements. His extensive knowledge of facial aesthetics allows him to recommend the most appropriate treatment options based on each patient’s goals, anatomy, and lifestyle.
Rather than taking a one-size-fits-all approach, Dr. Maloney evaluates the entire eye area and overall facial appearance to ensure that treatments such as Latisse® complement and enhance a patient’s natural features.
Get Long, Gorgeous Lashes in Atlanta, GA
If you would like to learn whether Latisse® is right for you, schedule a consultation with Dr. Brian Maloney and the team at The Maloney Center for Facial Plastic Surgery. We will discuss your goals, answer your questions, and develop a personalized treatment plan to help you achieve longer, fuller, naturally beautiful eyelashes.
Call our Atlanta office today at 470.207.1367 to schedule your consultation.
