from ATLANTA SPORTS & FITNESS MAGAZINE, September 2007

WRINKLE REVOLUTION
A New Age

Battles against aging, the quest for younger looking skin, and the ability to turn back the clock have a powerful new ally - medical science. But is anti-aging really a national obsession? Irrefutably. Let's face it, being proud of our wrinkles is so last century. Thankfully, wrinkle-busting technologies have replaced cold creams faster than the iPod replaced compact discs.

Enter: the injectable.

Face the facts

Injectables are big business and according to the American Society of Aesthetic Plastic Surgery, the fastest-growing non-surgical cosmetic procedure in the United States. Why so popular? Plain and simple: results - delivered with virtually no pain, no scarring, and no wait.

Somewhat appropriately then, in less time than it takes to fill out a medical history form (no easy feat these days), an expertly administered syringe of Botox will turn back years of dermal distress by temporarily paralyzing the tiny muscles beneath the skin that cause the pesky appearance of wrinkles. While the most commonly-used (and joked about) injectable currently on the market, Botox consistently produces effective results, which is why more than three million people each year smooth away unwanted lines. And at a cost of up to $1,000 per treatment, Botox has become a remarkable billion-dollar annual enterprise.

Atlanta practitioner Dr. Brian Maloney, medical director of Derma-Luxe spa in Sandy Springs and founder of The Maloney Center for Facial Plastic Surgery, says, “There has been an explosion of fillers over the last few years. About 60 different fillers have popped up just in the past year or two.”

Dr. Brian P. Maloney
Facial Plastic Surgeon
Atlanta, GA
(404) 252-5438